Google Pushing Out Panda Update 3.9 Tonight

Google says it will roll out the latest update to its Panda algorithm later tonight. The company posted the news a few minutes ago on Twitter, saying this update will affect about one percent of search results. New data refresh...

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Search Engine Facts newsletter 17 July 2012

If your web pages are difficult to understand, you might not make as much money as you could with your website. A simple tool can help you to check the readability of your pages. In the news: Google's Marissa Mayer becomes Yahoo's...

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Avoid 5 Things in Content Marketing

Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are finally starting to listen. However, bad content marketing is even worse than no content marketing. If you are going to spend time creating and sharing content,...

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Google Penalty or Algorithm Update: What’s the Difference?

Many sites were impacted by Google Penguin, the latest SEO update from Google. Sites that were hurt by the algorithm update saw a major loss of traffic on April 24th, and many sites are still struggling to figure out exactly where they went wrong and what they can do to recover. I’ve spoken with numerous site and small business owners in the past month that want to know how they can remove...

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How to make your website relevant

The context of the keyword is important The same keyword can have multiple meanings and the same search can have multiple intentions. Do you mean Taj Mahal the monument, or Taj Mahal the musician? People are interested in knowing...

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Title Tag Writing Best Practices for Search Engine Optimization

As part of the on site optimization phase of an SEO campaign, it’s best practice to write well optimized meta tags that include targeted keywords. Perhaps the most important of the meta tag elements is the title tag. Why? For a few reasons. First, unlike other meta elements (like the meta keyword element) the search engines index the title and second, it’s the clickable link that appears on...

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Google Product Search To Become Google Shopping, Use Pay-To-Play Model

Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise new worries that Google may further cut free listings elsewhere. “This...

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How to Use a Press Release for SEO

Press releases are typically developed by the public relations team to get the word out about anything newsworthy, however if crafted the right way, a press release can also provide SEO benefits as well. In order to build links pointing back to a website that will improve search engine trust over time it’s necessary to create and publish content, like press releases, on other web properties. Of...

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How to Write Title Tags for Your Web Pages

When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting...

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How To Write A Blog, In A Manner That People Want To Read

Anyone who wishes to write a blog can start a blog but not everyone knows how to write a blog people actually want to read. First decide what can bloggers like you do to keep visitors coming back for more again and again after...

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10 Myths That Scare SEOs But Shouldn't - Whiteboard Friday

This week I want to address some of the myths that form in the SEO world that get people really scared and worried and asking questions in Q&A and on Twitter and on forums going, "Hey, wait a minute. I heard that this is a...

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Five Ways to Generate More Traffic to Your Blog

It takes a lot of effort to operate a business blog. It’s certainly not easy, which is why many businesses end up failing at their blogging attempt. One of the most common complaints is that the time spent doesn’t seem to show...

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