Google Penalty or Algorithm Update: What’s the Difference?

Many sites were impacted by Google Penguin, the latest SEO update from Google. Sites that were hurt by the algorithm update saw a major loss of traffic on April 24th, and many sites are still struggling to figure out exactly where they went wrong and what they can do to recover. I’ve spoken with numerous site and small business owners in the past month that want to know how they can remove...

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How to make your website relevant

The context of the keyword is important The same keyword can have multiple meanings and the same search can have multiple intentions. Do you mean Taj Mahal the monument, or Taj Mahal the musician? People are interested in knowing...

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Title Tag Writing Best Practices for Search Engine Optimization

As part of the on site optimization phase of an SEO campaign, it’s best practice to write well optimized meta tags that include targeted keywords. Perhaps the most important of the meta tag elements is the title tag. Why? For a few reasons. First, unlike other meta elements (like the meta keyword element) the search engines index the title and second, it’s the clickable link that appears on...

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Google Product Search To Become Google Shopping, Use Pay-To-Play Model

Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise new worries that Google may further cut free listings elsewhere. “This...

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