Monday, June 4, 2012
Title Tag Writing Best Practices for Search Engine Optimization
As part of the on site optimization phase of an SEO campaign, it’s best
practice to write well optimized meta tags that include targeted keywords.
Perhaps the most important of the meta tag elements is the title tag. Why? For
a few reasons. First, unlike other meta elements (like the meta keyword
element) the search engines index the title and second, it’s the clickable link
that appears on a SERP (search engine results page).
When writing title tags for SEO, here are a few guidelines to
follow:
Each Title Should Be Unique
Every page of content is unique (or should be, anyway), so each page of content
should have a unique title tag to go along with it. If every page has the same
title tag it makes it difficult for the search engines and searchers to
differentiate the pages or decide which page is most relevant to their needs.
Include Keywords
Select the most relevant one to two keywords that you are targeting on the page
and include them in the title, preferably at the beginning of the title. Unless
your company name includes the keywords that you are targeting, place the
company name at the end of the title instead of the beginning.
70 Characters at Most
70 characters is the maximum amount that will show up on a SERP. If your title
is longer, it will appear as “…” at the end. Keep titles clean and succinct and
follow the 70 character (including spaces) policy.
Don’t Stuff Keywords
While it’s important to include keywords, you don’t want to go overboard and
try and get every potential keyword in the title. It’s obvious (and frowned
upon) to the search engines and provides a poor user experience. Just because
you are allowed 70 characters doesn’t mean that you need to jam that space with
as many keywords as possible. If you write a good title tag that is only 60
characters, that’s perfectly fine.
Include Location for Local
If you are targeting a local audience, the city, state, neighborhood, etc. in
which you are located should be incorporated into the title tag for every page
of content. This not only helps the search engines but also qualifies the
visitor.
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1 comments:
Thanks for great information you write it very clean. I am very lucky to get this tips from you.
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