If you are currently executing an SEO campaign, you should know which keywords you are targeting on your website. Choose a few keywords that are most relevant to the press release content to target within the press release.
The keywords or keyword phrases being targeted need to be implemented into the press release title and body content in a natural way. Including too many keywords will result in a poor reader experience. It also might get the press release rejected from the distribution service. Be sure to add anchor text links to the keywords being targeted that direct a visitor to a relevant page of your website.
There are plenty of free services to distribute a press release through but the free services often come with limitations. Links typically aren’t allowed in a free press release and there is little control over when it gets distributed. The best chance of getting a press release picked up on other sites is if you go through a legitimate paid service.
Include as Web Page/Blog Post
To get the most out of a release, write a different version of it and post it on your web property. This helps to build site content (which the search engines like) and ensures that the content lasts and can be easily found in the future by website visitors looking for more information.
Once the press release has been published, promote it via social media channels and encourage others to share it by including social sharing buttons. If the press release content is interesting to your target audience (which it should be!) and gets shared in social media it will help to improve your social signals.
1 comments:
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